UK GDPR & Marketing Data

What is the UK GDPR?

The UK General Data Protection Regulation (UK GDPR) came into effect on 1st January 2021, following the UK’s departure from the EU. It is based on the EU GDPR and works alongside the Data Protection Act 2018, which has been in place since 25th May 2018. The UK GDPR sets high standards for how businesses collect, manage, and use personal data, ensuring the protection of individuals’ privacy rights. It applies to any business processing personal data related to individuals within the UK, with strict penalties for non-compliance.

UK GDPR Compliant Marketing Data

At Selectabase, we are committed to obtaining, processing, and using data responsibly and in compliance with the UK GDPR. Our marketing data lists and data-checking services adhere to the latest UK GDPR regulations, ensuring you receive high-quality, compliant marketing data.

Marketing is a key economic activity, and organisations have a legitimate interest in promoting their goods and services to the right audiences. For your convenience, our Prospect Download portal hosts Experian’s B2C Database and B2B Database, ensuring all data is compliant and properly sourced.

Experian’s data partners gather personal and commercial data responsibly, ensuring appropriate notice is given when passing data for use in products and services. Learn more about Experian here.

Selectabase only supplies data that can be processed for direct marketing under the legal basis of legitimate interests. This means business-to-consumer (B2C) data is limited to postal data, screened against the Mailing Preference Service (MPS). For sole traders, partnerships, and corporate entities, business-to-business (B2B) data includes postal, telephone, and email data, screened against the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS).

Where required, we offer a full end-to-end solution that includes data selection, marketing material support, and fulfilment of print and post services, without releasing marketing data directly to clients.

UK GDPR Compliance for Purchased Data

Purchasing UK GDPR-compliant data from Selectabase doesn’t automatically make your organisation GDPR compliant. Clients must ensure they meet their own compliance obligations under UK GDPR, particularly when using purchased marketing lists. This includes following the guidelines set by the ICO and PECR (for electronic marketing).

You must ensure clear and accessible unsubscribe options in all communications and segment your audience correctly, ensuring the recipient has a legitimate interest in the content. Additionally, ensure compliance with the Electronic Commerce (EC Directive) Regulations 2002 when sending marketing communications.

• See our full list of GDPR Marketing Data FAQ’s below.
• Speak to one of our data experts today on 01304 383838 and find out how you can benefit from using Selectabase’s UK GDPR compliant data.
• All orders are subject to our standard due diligence checks prior to acceptance.
• Individuals (and businesses) who may be included in the marketing lists we source from our suppliers can unsubscribe easily via our Data Opt-Out Requests page.