Data released from the Birthday Mailings marketing service for bars, restaurants and salons shows that a 21st was the most common major ‘milestone’ birthday to be celebrated in the UK last month.
March 2015 saw 24,724 21st birthdays out of a total 157,158 milestone birthdays such as a 30th, 40th and so on.
Consumers about to celebrate a birthday are an ideal market for pampering services such as health and beauty salons or clothes retailers. A birthday celebration also represents a good opportunity for restaurants, bars and leisure businesses.
The Birthday Mailings service identifies consumers the month before a major birthday then provides these leads for a chosen postcode area.