The Grey Market is a list of older UK consumers, a specially thought after prospect base for companies looking to promote a range of products and offerings, such as financial services, leisure products, holidays and charities.
Despite the recent recession, the grey market remains an important segment for marketers.
Due to demographic trends the sector continues to grow in numbers, and the attitudes of mature consumers are rapidly changing, which can challenge many of the stereotypes of older people. This makes accurate marketing of the grey market using a segmented list more important than ever.
How to identify the Grey Market with Prospect Download?
Selectabase has identified the following criteria as being an excellent start to build your list:
Age:
- 55-64
- 65+
Financial Strategy Segments:
- Gilt-Edged Lifestyles – The financial elite of the country – older consumers with the highest incomes.
- Mid-Life Affluence – Consumers in later middle age, looking forward to a comfortable retirement.
- Wealthy Retirement – The majority of UK pensioners, with a wide range of assets and income.
Prospect Download allows you to refine the list by geographical areas, and over 25 other criteria to get the mailing list that suits your business needs the most.
Once you have identified your ideal list selection, you can be purchased securely online and download within minutes!
There are no minimum order and the service is available 24/7.
Visit Prospect Download for more information, or visit our service page to see all that Selectabase have to offer.