According to the latest search trends from Google, interest in Direct Mail has grown to it’s highest level in 2011.
The data from Google Insights, a free tool from Google, shows UK searches for ‘direct mail’ from the start of 2006 to 2011 to date. The resulting graph shows that the second quarter of 2011 in particular saw increased interest in direct mail following a fall in searches in the second half of 2010.
Despite the ongoing economic situation and the wider use of digital marketing and social media, it appears that interest in direct mail continues to be solid.