The Selectabase team of marketing experts spend a lot of time speaking with small businesses on the phone, following up on enquiries and introducing our services. What can prove surprising is just how poorly some businesses handle these initial enquiries.
When you are running a small business, you never know what the next phone call could bring – a valuable enquiry that could turn into a major new client for example. So no matter whether it’s a dreary Monday morning or the end of a long and tiring week, always try and answer every call and enquiry in a positive and efficient manner!
This is especially true if you are investing in other forms of marketing such as a mailing which can help generate enquiries: make sure you and your staff are ready to receive phone calls in the days following your mailing hitting.